It is not necessary to deploy infrastructure to take advantage of our technology. Actually, a large number of use cases require only what an individual can carry.
These use cases are enabled by a smartphone featuring our integrated circuit. The smartphone becomes a locating device. It keeps track of the items that matter to you: laptop, wallet, kids, teddy bear, kitties, whatever. Just attach a small tag to the object and it will be tracked.
The smartphone constantly monitors the items you have tagged. It may help you locate them, and it may also make sure that they stay within the range you have set. The latter feature has become increasingly popular and is known as fencing.
Fencing is defining a perimeter within which your items are safe. If your objects strays outside the distance you specify, the smartphone will warn you. Of course, the perimeter might depend on what is monitored. At work I keep my laptop within 10 meters while I allow up to 40 meters distance with my charger. By the way, did you know that lost laptops in US airports cost more than $2.1B?
This type of fencing is centered on the smartphone, so there is no need for additional infrastructure. Your smartphone is a kind of smart cell that keeps track of your belongings.
Many people told us that the fencing feature was great, but what happens if you actually lose your phone?
We have a specific tag for that. You may clip it on your belt or wherever is suitable, and tell your smartphone how close it must stay. This is a convenient way to draw an invisible thread between you and your smartphone. If you walk away, the belt clip will warn you. Considering that a phone is lost every second or so in the world (checkout this interesting study by Lookout), the belt-clip is likely to be very popular.